T-Mobile ( may have just pulled off a bigger trick than getting you to switch your phone service: thanks to their Super Bowl commercial, people are praising Justin Bieber. )
The phone company enlisted the superstar singer for its #UnlimitedMoves ad spot in which he is a “celebration expert.”
Wearing a tux and sporting glasses, the Biebs takes the audience through the history of football’s celebratory moves.
#UnlimitedMoves is a campaign to promote the cell phone company’s unlimited data plan.
Naturally the Beliebers love it, but he’s drawing praise from other corners too, including CNET’s Chris Matyszczyk who called it “oddly delightful.”
Not everyone is a fan, however.
Natt Garun of The Verge called Bieber a “terrible actor,” but admitted: “It’s cringeworthy, but I can’t stop watching.”
CNNMoney (New York) First published February 3, 2017: 9:45 AM ET